Youjeong Lee
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Clever copy and simple graphics were hallmarks of mid-century advertising-- qualities perfectly embodied by Volkswagen’s iconic "Think Small" campaign. Doyle Dane Bernbach designed the ad shown here in 1962, which still stands as one of the greatest of all time.

Clever copy and simple graphics were hallmarks of mid-century advertising-- qualities perfectly embodied by Volkswagen’s iconic "Think Small" campaign. Doyle Dane Bernbach designed the ad shown here in 1962, which still stands as one of the greatest of all time.