Passion Fruit: Lululemon Squeezing Life to the Full
Shops don't just sell and retailers don't just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simple the essential baggage required to living the life of the brand. Yoga inspired Lululemon is literally helping to turn the retail experience on its head.
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