Keep Cursive Alive. I saved this because I heard cursive was no longer going to be taught in elementary school which, to me, is sad. The juxtaposition of how beautiful the word "cursive" looks next to "keep" and "alive" aids the message.
Shortcuts: "abbreviated substitutes for argument that avoid the hard work necessary to provide facts expert opinion and analysis of warrants most common uses of shortcuts are clichés in slogans" pg. 283