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shara parsons
a woman's face is shown with the words gift youth in black and white
CIFF YOUTH
CIFF YOUTH features hundreds of carefully selected children’s fashion, lifestyle and sportswear brands from across the world. They have a reputation as one of Europe’s most dynamic fashion fairs recognised for their commitment to creativity and innovation. Season after season the fair is growing, drawing in new exhibitors, press and buyers alike. As the creator of CIFF’s brand identity Studio C was asked to design a sub brand to CIFF YOUTH. We changed the name from CIFF KIDS to CIFF YOUTH to engage in teen culture and appeal to a target group around 14-15 years old. Like the CIFF brand, the design for CIFF YOUTH presents a unique Northern flair, and emphasise quality design and a laid-back vibe. To differentiate from CIFF a colour was added. (Photo by Dennis Stenild)
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