It can be a very unpleasant situation to tell someone that you don't return his feelings. On one hand it feels nice to be attractive, but you also want to make it clear that the attraction is not mutual, and you don't want him to overthink the situation and build false hope and plans for the future with you. How do you do this? Here's the plan: 1. Be honest & kind. Someone has just opened up and made himself vulnerable, so be compassionate & empathetic. Read further on Instagram.