the-brandidentity.com
The Brand Identity – Graphic Design’s Greatest
International creative firm Base Design have redefined Boston’s Museum of Fine Arts (MFA) as a place for everyone and not simply the elite; leading its revitalised identity with the maxim ‘Here All Belong.’ In the face of its prestigious reputation and the neoclassical architecture of the space, MFA had become somewhere intimidating and inaccessible to the average joe, despite a shift to community initiatives and the diversity of their art, which Base Design sought to better convey.
