Traditionally products did something and advertising told something. But in 1900 André Michelin published the first edition of the"Guide Michelin" to help drivers maintain their cars, find decent lodging, and eat well while touring France. It was a great promotion for the Michelin brand and a useful tool for consumers. This may have been the first promotion to answer the question – "How Can I Help You Today?"

Traditionally products did something and advertising told something. But in 1900 André Michelin published the first edition of the"Guide Michelin" to help drivers maintain their cars, find decent lodging, and eat well while touring France. It was a great promotion for the Michelin brand and a useful tool for consumers. This may have been the first promotion to answer the question – "How Can I Help You Today?"

Quand les lunettes font des miracles

Quand les lunettes font des miracles

IBM crée l'affiche utile

IBM crée l'affiche utile

Fun Theory. Volkswagen. DDB Stockholm. Suecia. 2010.

Fun Theory. Volkswagen. DDB Stockholm. Suecia. 2010.

Restaurant - Hotel luxe Provence - La Bastide de Marie : propriété de luxe et charme avec services hôteliers en Luberon

Restaurant - Hotel luxe Provence - La Bastide de Marie : propriété de luxe et charme avec services hôteliers en Luberon

That awkward moment...

That awkward moment...

Exhibition at Grand Palais, Paris 1909

Exhibition at Grand Palais, Paris 1909

Vlaamsch Broodhuys | Rotterdam. Leadlight details on the tops of the windows- a nice delicate touch to the heaviness of the industrial styling.

Vlaamsch Broodhuys | Rotterdam. Leadlight details on the tops of the windows- a nice delicate touch to the heaviness of the industrial styling.

Kleenex helps facebookers get rid of their cold

Kleenex helps facebookers get rid of their cold

plastic campground: Hotel New York - Rotterdam

plastic campground: Hotel New York - Rotterdam

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