SWOT Analysis of factors affecting achievement of business objectives as a basis for strategic planning. One way of utilizing SWOT is matching and converting. Matching is finding competitive advantage by matching strengths to opportunities. Converting is transforming weaknesses or threats into strengths or opportunities. If threats or weaknesses cannot be converted, a company should try to minimize or avoid them.
ISO 9001 version 2015 : décodée, traduite, illustrée, accessible !