Meet The 25 Most Creative People In Advertising: 2012
Tesco Virtual Subway Store - design meets mobile commerce. Tesco (Homeplus in Korea) created a virtual store in the subway where commuters can buy their groceries out of a virtual wall. Just scan the QR codes with your smartphones, products are added to your virtual cart and they get delivered to your home as soon as you are back.
Tesco's Interactive Virtual Grocery Store In Gatwick Airport's North Terminal allowed passengers to view a range of products by scrolling through the unique moving screens on large virtual fridges. By scanning the barcodes with their smartphones they could add their chosen products to their online baskets, book a home delivery slot and checkout. Their shopping was then delivered home. 2012.