Because making it look good now is more important than providing adequate support later.
Write Your Headline - Write the Future by deeplocal. For the 2010 World Cup, Deeplocal built a system of collecting predicted game headlines in 16 different languages from countries around the world via numerous social networks. Selected headlines were displayed on two entire sides of the largest building in Johannesburg, the Life Center building, with LEDs that reveal the headline and then animate into the face of one of the players. 역시 스케일 다른 나이키 :D