The Early Impact Of Google Adding More Ads To Mobile SERPs
aText Ads Do Not Appear To Be Cannibalizing PLA Impressions The query that produced the three-text-ad screenshot above, [charlotte tilbury skincare], also still produces a PLA carousel, along with two text ads for some phone searches:phone-screenshot-google-two-text-ads-pla-carousel
A/B testing is one of the most common tools online marketers use to optimize and improve landing page results. The main idea is to create multiple tests for selected individual elements of the landing page. A basic A/B test could be; changing the text of the headline, or comparing between two images to see which one produces better conversion rates.