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French fashion house Dior is highlighting the appeal of the men who have worn its Eau Sauvage fragrance over the years in a cheeky manner.    The animated, one-minute video depicts the Sauvage man as a sex symbol, surrounding him with women who find him irresistible. With Eau Sauvage’s release dating back 50 years, this film is a way to introduce a new generation to the scent.

French fashion house Dior is highlighting the appeal of the men who have worn its Eau Sauvage fragrance over the years in a cheeky manner. The animated, one-minute video depicts the Sauvage man as a sex symbol, surrounding him with women who find him irresistible. With Eau Sauvage’s release dating back 50 years, this film is a way to introduce a new generation to the scent.

Les Brèves - Tendances de Mode   7/26/16

Les Brèves - Tendances de Mode 7/26/16

Men’s lifestyle magazine GQ is recounting what happened the night before through a native content partnership with British fashion house Burberry.    Created by the Condé Nast Britain Video team for GQ’s global markets, “Mr. Burberry: The Night Before…” is housed on the publication’s GQ Video channel and will spin a narrative in three short films. The collaboration ties in with Burberry’s latest fragrance launch, Mr. Burberry, a cologne inspired by the brand’s iconic black trench.

Men’s lifestyle magazine GQ is recounting what happened the night before through a native content partnership with British fashion house Burberry. Created by the Condé Nast Britain Video team for GQ’s global markets, “Mr. Burberry: The Night Before…” is housed on the publication’s GQ Video channel and will spin a narrative in three short films. The collaboration ties in with Burberry’s latest fragrance launch, Mr. Burberry, a cologne inspired by the brand’s iconic black trench.

French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.    Angel Muse is the first fragrance release from the brand, which recently dropped the Thierry and retooled its logo to read as only Mugler in a new, modernized font. Mugler is positioning Angel Muse as “futuristic – gourmet” able to stimulate an “olfactory appetite” to the point of addiction, leading the brand to inquire what guilty pleasures its…

French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse. Angel Muse is the first fragrance release from the brand, which recently dropped the Thierry and retooled its logo to read as only Mugler in a new, modernized font. Mugler is positioning Angel Muse as “futuristic – gourmet” able to stimulate an “olfactory appetite” to the point of addiction, leading the brand to inquire what guilty pleasures its…

Media group Condé Nast’s Vogue magazine is taking a digital-first strategy as it debuts its first edition in the Middle East.    Vogue Arabia launched online Oct. 25 with a bilingual platform, in English and Arabic, a historic first for the magazine title. The print version of Vogue Arabia will begin distribution for spring 2017, demonstrating the changing media consumption of today's consumer audience.

Media group Condé Nast’s Vogue magazine is taking a digital-first strategy as it debuts its first edition in the Middle East. Vogue Arabia launched online Oct. 25 with a bilingual platform, in English and Arabic, a historic first for the magazine title. The print version of Vogue Arabia will begin distribution for spring 2017, demonstrating the changing media consumption of today's consumer audience.

Estée Lauder Cos.’ Crème de la Mer turned to Facebook Live to decode summer beauty with one of its newly appointed brand ambassadors, Patrick Ta.    Mr. Ta, a self-taught beauty expert discovered on Instagram, along with Hollywood veteran Kayleen McAdams and Parisian makeup artist Violette, were chosen as La Mer’s first official brand ambassadors. Currently, La Mer only offers high-end skincare products, but a beauty line is on the way, hence linking with three beauty gurus ahead of the fall…

Estée Lauder Cos.’ Crème de la Mer turned to Facebook Live to decode summer beauty with one of its newly appointed brand ambassadors, Patrick Ta. Mr. Ta, a self-taught beauty expert discovered on Instagram, along with Hollywood veteran Kayleen McAdams and Parisian makeup artist Violette, were chosen as La Mer’s first official brand ambassadors. Currently, La Mer only offers high-end skincare products, but a beauty line is on the way, hence linking with three beauty gurus ahead of the fall…

La maison de luxe Balmain devient qatarie. Selon nos informations, la société d'investissement Mayhoola, affiliée à la famille royale du Qatar, a convenu de signer mardi soir le rachat de la griffe française née après-guerre. Le holding proche de Sheikha Moza, la seconde femme de l'ancien émir qatari, offre 485 millions d'euros aux héritières d'Alain Hivelin qui en détiennent 70 %, ainsi qu'au management dont le créateur de vingt-cinq ans, Olivier Rousteing, à l'origine de la relance…

La maison de luxe Balmain devient qatarie. Selon nos informations, la société d'investissement Mayhoola, affiliée à la famille royale du Qatar, a convenu de signer mardi soir le rachat de la griffe française née après-guerre. Le holding proche de Sheikha Moza, la seconde femme de l'ancien émir qatari, offre 485 millions d'euros aux héritières d'Alain Hivelin qui en détiennent 70 %, ainsi qu'au management dont le créateur de vingt-cinq ans, Olivier Rousteing, à l'origine de la relance…

Le chiffre d’affaires du groupe de luxe dont le siège est à Milan, a significativement augmenté en 2015 à hauteur de 645 millions d’euros. Une hausse de 17,5% par rapport à 2014. Si les articles de la griffe italienne ont connu un franc succès en 2015, c’est principalement grâce à la vente au détail des produits Versace, qui a augmenté de 28,9 %, à hauteur de 400,7 millions d’euros, tandis que celles en gros se sont stabilisées à 194,9 millions d’euros. À cela s’associe une augmentation des…

Le chiffre d’affaires du groupe de luxe dont le siège est à Milan, a significativement augmenté en 2015 à hauteur de 645 millions d’euros. Une hausse de 17,5% par rapport à 2014. Si les articles de la griffe italienne ont connu un franc succès en 2015, c’est principalement grâce à la vente au détail des produits Versace, qui a augmenté de 28,9 %, à hauteur de 400,7 millions d’euros, tandis que celles en gros se sont stabilisées à 194,9 millions d’euros. À cela s’associe une augmentation des…

Chanel Winning Fight Against Luxury Grey Market, Says Bruno Pavlovsky

Chanel Winning Fight Against Luxury Grey Market, Says Bruno Pavlovsky

Over the last three months, Chinese consumers purchased 115,000 authentic Coach products worth $14 million on Taobao (Alibaba’s largest marketplace) and Jingdong (known as JD). When annualised, this equates to 455,000 products and $56 million in revenue. An impressive accounting for Coach, for sure — except Coach didn’t actually sell any of the items, at least directly.    Coach, like other brands that Bomoda analysed in the past six months, has a significant challenge in the form of Alibaba…

Over the last three months, Chinese consumers purchased 115,000 authentic Coach products worth $14 million on Taobao (Alibaba’s largest marketplace) and Jingdong (known as JD). When annualised, this equates to 455,000 products and $56 million in revenue. An impressive accounting for Coach, for sure — except Coach didn’t actually sell any of the items, at least directly. Coach, like other brands that Bomoda analysed in the past six months, has a significant challenge in the form of Alibaba…

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