French fashion house Dior is highlighting the appeal of the men who have worn its Eau Sauvage fragrance over the years in a cheeky manner. The animated, one-minute video depicts the Sauvage man as a sex symbol, surrounding him with women who find him irresistible. With Eau Sauvage’s release dating back 50 years, this film is a way to introduce a new generation to the scent.
Dior furthers personalization with customizable handbag November 1, 2016
French atelier Christian Dior’s celebrity ambassador is back again to usher in the label’s first customizable bag. My Lady Dior is the first bag from Dior that allows customers to personalize the design with its varying straps and badges. Actress Marion Cotillard is back as the face for this latest Lady Dior campaign with still images and a film that takes viewers behind-the-scenes of the shoot, but maintains its artistry. With bricks-and-mortar sales continuing to decline, social selling…
J-Mendel picks Instagram story film over runway show
French fashion house J. Mendel has become the latest brand to eschew a runway show, choosing to show its spring/summer 2017 collection via digital channels. In lieu of the traditional show, the brand created an artsy film that debuted on its Web site during New York Fashion Week. Another example of a design house reworking the format of premiering a collection, this digital reveal takes a consumer-centric focus, allowing fans online to view at the same time as editors and buyers.
Apple Watch Hermès gets new look with expanded designs
Tech giant Apple and French leather goods house Hermès are continuing their collaboration built on similar values of beauty and utility. Revealed during Apple’s livestreamed event on Sept. 7, the next generation of Apple Watch Hermès will be available with an expanded selection of leather straps as well as a new orange sport band. This partnership between fashion and technology allows Apple to raise its luxury appeal while affording Hermès the opportunity to position itself as an…
Nina Ricci celebrates best friends over boyfriends this Valentine’s Day
French fashion label Nina Ricci is catering its Valentine’s Day campaign to those who would rather celebrate with friends to build upon its Nina & Luna fragrance effort. To celebrate the growing idea of single being chic for Valentine’s Day, the label’s latest fragrance Luna is being promoted through campaigns that tie it together with its long-standing scent Nina. The campaign celebrates best friends by sharing a wide variety of content online that involves Instagram takeovers, emojis…
Burberry invites consumers to meet Mr. Burberry online - Luxury Daily - Internet
British fashion house Burberry is acquainting consumers with its Mr. Burberry scent ahead of its official unveiling. While the scent is not due to launch until April, Burberry is teasing the fragrance through its social channels, giving the cologne a persona and an attitude. When launching a new scent, brands often run long campaigns to build up anticipation for the release, ensuring demand when the fragrance becomes available.
French couture house Christian Dior is tackling a handful of complexion woes with its latest beauty launch. Inspired by the needs of its makeup artists working backstage at its runway shows, Fix It Color is a line of color correcting primers that counteract concerns by using opposing hues. Reflecting a growing trend in cosmetics, Dior’s marketing aims to prove that what may seem a daunting task is actually a simple and fast step toward a more even, brighter tone.
Twenty-One Percent of Fashion Brands Join See Now, Buy Now
Burberry and Tom Ford made waves last year when they declared that they were moving to a “see now, buy now” model. For Burberry, that meant consolidating all lines into a single seasonless show and making several items available for immediate purchase. For Tom Ford, it was making select items available almost immediately after a private show at the Four Seasons. Burberry and Tom Ford were among the first brands to pioneer the shift, but L2’s latest study on Fashion Week suggests the idea of…
Prada captures Mod state of mind in eyewear project - Luxury Daily - Apparel and accessories
Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection. In a series of films, model Vanessa Moody is cast as the leader of a girl gang in which she and her posse traverse a landscape of repurposed factories and underground clubs. When watched as a unit, the films spell out a hidden message, giving viewers incentive to tune in for the entire set.
Dior gives insider look at beauty on dedicated Instagram account - Luxury Daily - Mobile
French atelier Christian Dior is giving its beauty division a platform on Instagram to boost the visibility of its personal care products. Dior announced through its already established social channels that Dior Makeup had been given its own account on Instagram to segue an already active community to the new content page specific to cosmetics. Beauty products often fare the best on Instagram due to the visual nature of the platform, resulting in stronger interaction with the brand and…