The second edition of Consumer Culture brings this successful introductory textbook right up–to–date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object–based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption.
Archaeologists and anthropologists have long studied artifacts of refuse from the distant past as a portal into ancient civilizations, but examining what we throw away today tells a story in real time and becomes an important and useful tool for academic study. Trash is studied by behavioral scientists who use data compiled from the exploration of dumpsters to better understand our modern society and culture.
The book takes a twin approach. On one hand, we offer a view of the consumer mind for all those professionals who work in the field of marketing such as market research, advertising, media, sales, etc. On the other hand, the book is for students and others who are attracted to these professions. The goal is to penetrate consumers' minds, to gain a better understanding of their behavior and to be able to predict, as far as possible, their future purchasing decisions.
What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions.
This is pretty cool for a couple of reasons. One, it looks like a great book on advertising, and two, the ad is from a library. The copy even tells you where to find it on the shelf with the Dewey Decimal System! Pinned by Ignite Design & Advertising www.clickandcombust.com
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer…
Human Resource Management in Hospitality is a comprehensive textbook, designed especially for students of hotel management programmes. It explores the core concepts of human resource management (HRM) and uses numerous industry-related examples and case studies to explain them. Beginning with an introduction to HRM, the book goes on to explore relevant theoretical concepts like manpower planning, recruitment, training and development.
This book develops a theoretically informed new approach to shape our understanding of the pragmatic nature of ethical action in consumption processes. Provides empirical research on everyday consumers, social networks, and campaigns. Fills a gap in research on the topic with its distinctive focus on fair trade consumption. Locates ethical consumption within a range of social theoretical debates -on neoliberalism, governmentality, and globalisation.
Iconic Western Brand Logos Crafted As Traditional Chinese Ceramics [Pics
Art Labor - Li Lihong
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty.