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*Issue 12* GROWTH HACKING: Growth hacking -- a game-changing approach to startup marketing -- is premised on the idea of a funnel. You want to drive growth by first getting traffic: you need visitors. Second, you want to turn these visitors into members of your site. Third, you want to retain them as consistent users long into the future. In this part of the series, we’ll look at strategies to approach all three of these steps.