Des affiches pour BMW, sans voiture apparente. Pour sa nouvelle campagne signée FCB Inferno, la marque automobile a décidé de se concentrer sur la route plutôt que sur sa carrosserie.
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SPIRIT NEWS - Bacardi’s ‘Untameable Since 1862’ worldwide campaign is set to break in the UK on Sunday 16 March.With a multi-million pound investment in the UK alone, the campaign reveals and pays homage to the brand and the family behind its heritage. Aiming to inspire consumers to boldly pursue their passions just like the Bacardi family. Activity includes integrated TV, digital, out-of-home and PR, with a 30” and 60” TV campaign supported by OOH placements and digital executions.