Branding is not only about defining the brand and creating a recognizable logo. Visual merchandising is important in order to keep the consumers coming back. The product needs to be properly displayed in a creative and enticing way. Window displays are a good example, they are the first thing you see when passing by a store. The displays should make you want to enter and shop!
Vitrines de Sarah Illenberger pour Hermes - Berlin, septembre 2011 by JournalDesVitrines.com, via Flickr