Series of print ads that Ogilvy & Mather Direct published in the 1960s and 1970s. The O & M house ads were created to attract new clients and new business, and demonstrated David Ogilvy’s magic lantern in action. The magic lantern revealed all the principles, techniques and takeaways the agency discovered through its advertising campaigns. Via: http://www.infomarketingblog.com
Les grandes marques de luxe détournées pour parler des sans abri// Association Aurore// France
‹‹ 13 of 38 ›› 13 Gold Lion: Claro (1 of 4) —Agency: Ogilvy, São Paulo, Brazil Mobile phone company Claro produced these eye-catching ads in Brazil warning people not to text and drive. "One letter is all it takes," reads the copy.