Shot in an amateur style, the adverts show young men and women, often in a state of undress wearing a particular piece of American Apparel clothing. Description from thestyleking.com. I searched for this on bing.com/images
This advertisement animalises Pamela Anderson, and the rest of the female population with her, as it implies that women are animals. An advertising technique used to catch attention here is her body; she is dressed in a mere bikini, which is bound to make people notice this advertisement more. In my opinion, this ad's purpose is for people to notice it, and react somehow, even though it may be negative, as it is animalisation.