GERMANY: Plakastijl, Lucien Bernhard, Manoli Ad, 1910. Bernhard also designed trademarks and typefaces. His first typeface, for the Berthold Type Foundry in Berlin, was based on the sans-serif lettering style used in his posters.
GERMANY: plakastijl, poster for Preister matches, 1905. Bernhard’s approach to the poster incorporated a flat background color, a large simple image, and the product name, as in his c. 1905 poster for Priester matches and his 1912 poster advertising Stiller shoes.
GERMANY: Plakastijl, Hans Rudi Erdt, 1911, Notice that the actual automobile does not actually appear in the ad. To whom did the ad appeal? Erdt's “Never Fail” and Opel motorcar posters demonstrate how well he applied the Bernhard formula.