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This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship.

Dorie Clark, who is a well respected consultant and speaker, has just published her second book, Stand Out, How to Find Your Breakthrough Idea and Build a Following Around It.

Beyond finding engaging content, brand managers must consider the different channels and #socialmedia platforms. Naturally, digital marketers need to find ways to re-purpose content, to keep editorial consistency and optimize resources. However, each social network community expects different interactions, based on the nature of the relationships and the inherent technical configuration. In this post, I thought I would take a look at how social media #marketing differs between each…

What if.... browser, mobile, search and social converged? Big implications for marketing. #socialmedia #marketing #mobile

The area of influencer marketing remains nascent, but it's changing quickly and…

Companies that are keen to build their emailing list use some unsavory tactics, that I like to call gotcha marketing.

I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email... Read more »

I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing 'organic' sales)? Going Above The Call In…

Heidi Spirgi, keynote speaker at HR Tech World and SVP of Product and Design at Marcus Buckingham, speaks about driving high performance leadership and change.

Gmail Tabs Email Marketing, Implications for email marketers