Don’t underestimate the power of female social networks, especially offline ones — with 92 percent of women sharing information about shopping deals to their friends.
You Can’t Be What You Can’t See: How to Get More Women in Tech
The picture and image sharing social network has taken the world by storm, but women in particular have been attracted to it. In fact, a recent BlogHer survey found out that 81 percent of U.S. women trust Pinterest more than Facebook and Twitter. Wow!
Diglee, illustratrice, agence Marie Bastille
Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).
Women take 30mins to buy clothes because they need 'likes' on Facebook
Women now take 30 minutes to buy clothes because they need 'likes' on social media of their changing room selfie (picture posed by model)
Millennial women most likely to broadcast shopping decisions, recommendations. Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.
"More women in engineering: Something that ACTUALLY WORKED" by Kellan at Etsy