As far as word association games typically go, when it comes to London Fashion Week, we usually come up with something along the lines of the following: rave-ready OTT printed jogging suits, cotton candy organza-and-tulle minidresses courtesy of some Central Saint Martins wunderkind and collections so directional they require a few months to process. One scenario that doesn't quite come with the same immediacy, however? Spending the day on set of a model's eponymous lingerie line's shoot. Especially when said model is Rosie Huntington-Whiteley. While our week was already, ahem, crazy enough (you know, between shoots with everyone from Lisa Eldridge to Sabine Ghanem), when Huntington-Whiteley calls, are you really going to say no? When we arrived on set, Rosie was still in the makeup chair prepping for the shoot with her team, which included stylist (and Cov-alum!) Cher Coulter, and Huntington-Whiteley's longtime hairstylist, George Northwood.