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The story of L'Instant is that of a celebration of unique and moving moments of emotion. These instants are both fragile and marvellous, seemingly suspended somewhere outside of time in a place where one moment can change everything and anything becomes possible. L’Instant de Guerlain pour Homme highlights the moment when a man takes the initiative of this unique moment, after which everything will be different. This woody, sparkling, seductive fragrance was composed of contrasts. It is ...

Thierry Wasser, Guerlain perfumer, sheds a new light on the iconic L’Heure Bleue fragrance composed by Jacques Guerlain in 1912. Under his direction, the sweet and elegant scent is illuminated with new radiance, steeped in freshness and modernity. This contemporary olfactory interpretation immerses us in the magic and mystery of a tour of Paris by night. Between dream and reality, twilight becomes bewitching and alluring. This is L'Heure de Nuit. The fragrance is showcased in the iconic...

In the 1950s, the Guerlain family decided to create a fragrance based on the surprising roots of vetiver. After a few trials, the Guerlain Perfumer succeeded in making a subtle dosage that recalls the exhalations of the earth in the pale dawn light. This evocation of the world's first morning is enriched with a woody accord and the refined elegance of spices and tobacco to give rise to a rare and sophisticated fragrance. With its modern geometry and rigorous shapes, Vétiver is an ever-...

Habit Rouge Sport is a fresh and invigorating interpretation of the legendary Habit Rouge. Created in 1965, Habit Rouge was the first oriental fragrance for men in perfumery. From the moment of its launch, this tribute to Guerlain's passion for the dressage of horses created an element of surprise with its scents of sensual and bold vanilla. An oriental that is by turns citrusy, warm and accented with vanilla, it expresses the genius of contrast and well-mastered emotions. Habit Rou...

For a season, Habit Rouge Eau de Toilette is adorned with a travelling case inspired by the equestrian art. Playing with a contrast of materials and sophisticated finishes, this edition honours the refinement of the rider in his red jacket. Its travel-friendly case is an invitation to set off on the most delicious escapades for unconditional fans of Habit Rouge. Created in 1965, Habit Rouge was the first oriental fragrance for men in perfumery. From the moment of its launch, this trib...

In the early 20th century, dandies wore perfume in a discreet and refined way, starting the fashion of delicately perfumed handkerchiefs of fine batiste. With a nod to this indispensable accessory and the turn-of-the-century's emblem of good taste, Jacques Guerlain created one of the very first men's fragrances in 1904. Mouchoir de Monsieur marries citrusy freshness and the vivaciousness of aromatic notes with the subtlety of a fougère accord nuanced with delicately powdered wood. At ...

Dior Perfumes for Men

Siesta in the shade of an orange tree. Delighting in zests and petals. Nerolia Bianca is a spontaneous and joyful essence, an olfactory journey into the heart of the treasures of the bitter orange tree. Its pure and refined bottle with a golden mesh is a nod to the celebrated Bee Bottle.

This new olfactory version arose from an encounter. That of the Guerlain Perfumer and the inhabitants of the high plateaus that overlook the city of Coimbatore in India. This is where Thierry Wasser discovered a new vetiver essence with incredible power and elegance. This Indian vetiver immediately reminded the perfumer of Bourbon vetiver, which has disappeared today. Grown in a sustainable manner and encouraging the development of local populations, this vetiver is majestically showcase...

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