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My BRANDALITY (brand personality) archetype is the girl/guy next door. Find out yours  http://kayeputnam.com/brandality-quiz/
Brand archetypes are a powerful tool to develop a brand that appeals to your ideal client's heart and gut.   So which brand archetype are you?   Brand identity, brand inspiration, brand archetypes, brand strategy, brand planning

Brand Archetypes

#LYTRON ARCHETYPES - RULER-01
My BRANDALITY (brand personality) archetype is the entertainer. Find out yours >> http://kayeputnam.com/brandality-quiz/

Entertainer Brand Archetype - Kaye Putnam

Understand and Harness the Power of Archetypes in Marketing - Moz

Understand and Harness the Power of Archetypes in Marketing

I chose to include Archetypes because these represent the fullness of who I am, and I believe that I'm beautiful...so to include myself as a beauty in this exercise...just makes sense! :-)
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10 steps to #personas. Although already 8 years old (2009), I think this persona approach might still be handy. #newmediatheory
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