Target your apps to people using apps. Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad reviews. Advertisers can promote their apps to app users with a target CPA. Name that ad. This ad type has made an appearance in the SERPs several times in the past year, with varying CTAs in the button. Sometimes “view offer” or “subscribe to newsletter”, so it may be linked to Google Offers or to a new email type of extension.
Product Listing Ads - These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. With a keyword search, Google will automatically select the most relevant product from the merchant center account. The cost is still CPC or CPA. Currently in limited release.
Comparison Ads, In limited beta with limited verticals, but this is still a fascinating ad model. Cost-per-lead model that shows the searcher an offer with comparison to other companies. In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts.
Session 3: Creative and Optimizing Product Listing Ads
The new Google Maps instantly draws immersive, uniquely tailored maps for each person that adapt with every click and search to highlight the things that matter most. We’re testing new ways to show ads in the new Google Maps: Search ads with location extensions can appear directly on the map and just below the search box Search ads without location extensions can appear just below the search box
To give advertisers more control (really) over what shows up in the structured snippets in text ads, Google is rolling out structured snippet extensions. It’s a variation on the dynamic structured snippets that came out earlier this year. You’ll be able to select the type of values — such as amenities, product types, brands — that makes sense for your campaign and add the values you want included under that list, in the order your want.
Click-to-call button - We recently introduced a new click-to-call button for ads leveraging Call Extensions, which people can easily tap to call businesses. Expanding availability of Google call forwarding numbers. Call Extensions for in-app ads - We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than 300,000 mobile apps.
Creating the New Google Remarketing Tags in an Account That Already has Remarketing Tags. Step 1: After logging into your AdWords account at the campaign tab on the left navigation, click on the shared library and then on audiences
2. Target Specific People, Not Just Keywords Keywords drive paid search, there’s no doubt about it. However, as competition has increased and technology advanced, we’ve had to start thinking more about the person searching on that keyword. The first is Gmail Sponsored Promotions. This program is still in beta, but the targeting options already being offered are insanely powerful!