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12 Most Clever Interactive Billboards

In an interactive billboard (by BBDO) publicizing a charity 10k run in Argentina, the athletics powerhouse invites passers-by to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF.

Billboards y vallas publicitarias extremadamente creativas

Una llamada puede detener la violencia. A call can stop violence.

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54 Interactive Marketing Campaigns

54 Interactive Marketing Campaigns - From Graphic Novel Advergames to Interactive Digital Billboards (CLUSTER)

Guerrilla Marketing: 122 Must See Guerilla Marketing Examples

Heineken found a great way to keep track of their audience's beer intake while retaining their enthusiasm for the event. | #public #billboard #outdoor…