Culture shock is at times an unfortunate reality of international travel. The surprises that arise when immersed in another culture are part of the adventure, but when conducting business abroad, cultural misunderstandings can lead to unsuccessful negotiations. Renowned British linguist Richard D. Lewis attempted to provide a solution for this issue by charting the typical negotiating techniques in nearly thirty countries around the world.

Culture shock is at times an unfortunate reality of international travel. The surprises that arise when immersed in another culture are part of the adventure, but when conducting business abroad, cultural misunderstandings can lead to unsuccessful negotiations. Renowned British linguist Richard D. Lewis attempted to provide a solution for this issue by charting the typical negotiating techniques in nearly thirty countries around the world.

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