This ad campaign for the French Ministry of Health highlights the growing the growing issue of obesity in children. An original concept, the illustration, art directed and copy written by David Lesage, features an image of an ice cream, topped with a big belly. The copy reads "L'obesite commence des le plus jeune age," meaning "obesity starts at a young age."
Faber-Castell “True Colours” Camapgne publicitaire simple et efficace. 1 visuel + Le logo et le tour est joué