Leonetto Cappiello (1875 - 1942) was an Italian poster art designer who lived in Paris. He is often called 'the father of modern advertising' because of his innovation in poster design. Cappiello’s career as a poster artist began in earnest in 1900 when he began a contract with the printer Pierre Vercasson. In this period, the printers acted as an agent for artists and commissioned work to them. Vercasson had a print house, and his goal was to bring vibrant and colour to the streets of…

Leonetto Cappiello (1875 - 1942) was an Italian poster art designer who lived in Paris. He is often called 'the father of modern advertising' because of his innovation in poster design. Cappiello’s career as a poster artist began in earnest in 1900 when he began a contract with the printer Pierre Vercasson. In this period, the printers acted as an agent for artists and commissioned work to them. Vercasson had a print house, and his goal was to bring vibrant and colour to the streets of…

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AXA Margerine

AXA Margerine

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Vintage Advertising Posters | Axa Margarine | Circa 1920

Vintage Advertising Posters | Axa Margarine | Circa 1920

By Mihály Biró (1886–1949), 1923, AXA Abadie. (Hungarian)

By Mihály Biró (1886–1949), 1923, AXA Abadie. (Hungarian)

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