Technics: The packaging should not be very convenient for the storage and the transportation because of its non-conventional form. Communication: The visual impact is strong because the design is very minimalist. It suits the positioning of the product which is a high quality product. The minimalist design suggests that the product is pure, natural and doesn’t have any chemical or wrong elements. It means that 5 olive oil is just oil, the best oil; it doesn’t need to expose its qualities.
The Kinder Pingui course uses the colors of Kinder: The Red White and Black tradiotionnels Kinder, blue reminiscent of the freshness and white wave, which refers explicitly milk, a healthy product. This spirit of "milk" is reinforced by the glass of milk and the note « fresh milk » as it emphasizes the fresh dimension. Finally, the chocolate squares are there to create a sensation of quality of the ingredients.
The rectangular format allows transport and using anywhere at any time. Indeed, it is easy to eat with one hand without a knife or a fork, and it’s usually consumed as a snack by children or during snack time. The Kinder Pingui packaging is light and doesn’t take up a lot of space because it follows perfectly the shape of the product. There is a tab which enables an easy opening. The packaging can be thrown easy or put away in a pocket or a bag.
Aquasel sells Noirmoutier island salt in a very innovating packaging, which has the shape of a lighthouse. This shape refers to the proximity of the ocean (guarantee of the quality of the product), and ads to this "local product" marketing a made-in-France aspect, with the three colors, that are present on the french flag and on most of lighthouses in Bretagne.The blue and white are also the usual colors used in salt packaging, so the customer knows this graphic standards, he won’t be lost.
Jooze is a company that manufactures fresh fruit juices, catered especially to kids. This package is colorful (and the handwritten adds a kind of fun), efficient enough to be simple (an hexagonal designed slice of fruit), easy to understand for the customer, descriptive of the product and differenciative. It permits to gain instant recognition from the audience, to capture the customer’s attention, especially if the product is placed next to other juices on the supermarket shelves.
Technics: The packaging is not convenient for transportation and its needs a quite big amount of packaging for each tea bag. However its opening is quite simple with its stripe on its side. Thanks to a single packaging for each tea bag, we can assume that the preservation is fine. Communication: The packaging is very original and conveys directly its differentiation features: the tea origin and the tradition around its conception. The identification with the Amerindian culture is very easy.
Monoprix by Cleoburo
This packaging is interessant because the concept is simply, colorful and funny. The writing on the brick of milk is large, irregular and easy to read. This large writing incites consumer to read the description which is short. More over, the colorful and bright packaging of the brick are attractive for consumers. So, the consumers can’t avoid seeing this brick of milk in the supermarket. The play on words can give the consumers to smile and can provok loyalty and affection for the…