It is interesting to see that "Pom' Potes", includes a smiley on its product which particularly seduce young people. Moreover the packaging is really effective because of the ease of the use of the product. Actually it allows to carry those "Pom' Potes" in a bag for example with the garantee of solidity and preservation (primary packaging). In terms of secondary packaging, the packs are made of cardboard, which is recyclable, and are space-saving.
At first sight, we can see a a glass jar which give a feeling of freshness with the blue and white colors which are Danone’s colour code (secondary packaging). There is a visual impact which aims at impulsing consumption because it arouses love of good food. However , the product is in fact in plastic. This creativity allows Danone to get round the simplicity of the product (classic-shaped and and plays on the imagination of consumers.
This product is for a small market segment. It has an original packaging catching consumers' eyes and trigging the impulse buying. It has a clearly positioning: freshness, simplicity, authenticity, originality. The color-coded indicates the taste of products.This packaging evokes a positioning of "tradinnovation": natural ingredients for an original and tempting product. This yoghurt tells its story on its packaging. The "100 % vrai" shows that the brand takes care of the responsible…
This packaging serves to protect the product (primary packaging), it is functional. The originality of the product is in a modern and unpublished packaging inspired by codes of the “take-away” with a lid specifically studied to facilitate the consumption. Besides, Sodebo is ecofriendly: the cardboard ring is dissociable of the plastic jar.It also plays on colours by mixing the black and the colour associated with the taste of the soup giving a uncluttered stylistic effect.
Contrex is intended to women as the shape of the bottle looks like a lady body(90-60-90). Also Pink is the lady colour. To be innovative in the bottle sector, it is very difficult. The quality of water it is the only distinction. Contrex has succeeding in giving a character to its bottle. By giving this kind of impression, women will get more healthy and loose weight with removing toxins and intake of calcium and magnesium. So, drinking Contrex is a “useful drink”
Even though, I do know it is Fruit juice, it looks like a light bulb-shaped: It’s glowing. Having a bright colour means that what is inside is fresh. If this product were putting on the juice shelf, it would be out of place.This packaging not only breaks with the common, banal Fruit Juice packaging aimed to family and kids (not a mass-market produce) by having a new shape but also re-invented the purpose of the Fruit Juice as it not only reserved during morning breakfast but as a gift.