Coca-Cola Singapore Kindness Movement "Happiness from the Skies" aka #CokeDrones From Ogilvy Mather / Singapore @OgilvyWW @Ogilvyandmather This makes me want to cry. mainly because we all know Coke don't actually care about these people, they are capitalizing on their poverty to make themsleves look good to sell more Coke - it's disgusting.
http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.