Sampling activation ideas

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Alpha Foods Tour Branded Props

The Alpha Foods plant-based product sampling campaign hit three major campuses-NYU, USC, and UCLA- to deliver meatless meals in minutes. Students had the opportunity to share their plant-based food sampling experience by capturing 'Instagrammable' photos in the Alpha Foods frame and tagging #AlphaOnTour. #plantbased #productsampling #mobiletour #alphafoods #experientialmarketing #mobilepopup #brandedprops

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a man cooking food on top of a blue and white truck with the words the most clever brand activates at events

Looking for new and creative ways to have the best brand activations at events? Explore inspiring brand activation examples from leading brands at some of the world’s biggest events. Learn what they did, why it worked, and how you can make it your own. Then, review the main takeaways from each idea to help you come up with the most effective brand activations possible for your company or clients.

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Dunkin Donuts photo booth

We worked with RF Binder on this 3 day outdoor Dunkin' activation at the Flatiron Plaza. The activation revolved around Dunkin's new 2 for $5 medium iced coffee store offer. This public activation was a fun space for people to take photos and play games, with the main purpose being to hold meaningful conversations over a cup of coffee!

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