Primary and secondary logo

How many logo variations does your business need? In general, I recommend you have at least 4 logo variations for your brand--primary, secondary, submark, and favicon.

Every business needs a Logo Suite, which is made up of your primary logo, secondary logo, submark, and logo mark. This ensures that you show up as a professional leader within your industry by applying your brand across varies mediums. Read the blog to learn more about how to use these 4 logos and where to get your own if you don't currently own a Logo Suite!

✨Brand consistency = brand power!✨ When it comes to logos, consistency and cohesiveness are EVERYTHING. A strong logo creates trust and makes your brand instantly recognizable – whether someone’s on your website, checking out your packaging, or scrolling through your socials. With three logo variations – Primary, Secondary, and Submark – your brand stays flexible and adaptable without losing its vibe: 🌟 Primary Logo: Your main logo with all the details (name, tagline, visuals) – perfect…

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Breakdown of branding and its elements. Branding is more than just a logo. So, here is an exploration of the key components that create a cohesive and memorable brand identity: Logo Suite: Includes primary and secondary logos for versatile use across different platforms. Brand Mark: A small, simplified icon perfect for social profiles and promotional materials. Typography: The fonts that accompany your products and branded materials, designed to resonate with your target audience. Colour...

Understand how to use your primary logo and other brand files to make the most of your brand, and build a consistent, strong visual identity.

What is a logo suite? And how do you use it? A logo suite is a set of variations of a logo that is included in a brand identity design package. This typically includes the primary logo, secondary logo and submark. The different variations ensure that the logo can be used in different contexts and situations. For example, the larger primary logo might be used in places with more space or where your business is being introduced for the first time such as business cards, signage, or…

When you think about branding your business you're likely thinking about logos. So, what is a primary and secondary logo and why do you need both?

Natalie ꕤ Brand Identity Designer on Instagram: "FULL LOGO SUITE ☁️ • Ever wondered why we provide a range of logo options and not just one? @xodostudio’s new branding is here to show us why 😋 👉🏻 Primary logos are the most detailed. They often include the full brand name, established dates, location and icons. As it is the most detailed, it should only be used where legible - think signage, on print, merch etc 👉🏻 Secondary logos are a simplified version of the primary logo. Extra…