Packaging system

Our customers want and expect us to be responsible with our material choices. They provide feedback about how sustainability matters to them, but they still want a premium experience. In 2019, our team set out to redefine our Sonos unboxing experience. We were inspired to establish a Sonos-specific approach to sustainable materials, and a refreshed visual system that could serve as our foundation for the next several years. Our newest packaging design system aligns with Sonos’ brand identity…

Branding, Packaging, Graphic Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects

Moving away from pharmaceutical undertones and into a gender-neutral space that feels more wellness than medicinal, SKYMINT’s packaging system is now both balanced and inclusive. Designed by the brand’s in-house team, the bold, dark typography playing on the box’s corner paired with the white box and pop of earthy-toned sticker creates a dynamic yet minimalistic […]

Working closely with Sonos’ Art Director Ben Blanchard and Director of Packaging Experience Michelle Enright, San Francisco-based studio Hybrid Design’s graphic system for the audio manufacturer’s accessories line flourishes in its own right, while at the same time, adheres seamlessly to its wider brand universe. Their solution feels familiar as a result, yet stands apart thanks to a bespoke set of simplified illustrations and a distinctive paper choice.

Upgrading from kraft paper and simple labels, Angel & Anchor worked with coffee roaster Full Circle to update its packaging system. The upgraded design is much more high-end, reflecting the brand’s high-quality coffee. Not only is the quality of the physical bags updated, but the new design beautifully implements the brand’s quintessential “circle” pattern within […]

The irreverence is shining on Goshen’s packaging system designed by TOKY. The brand’s name, a mashup of the words “Good Shit Energy,” combined with the magnificent typography and glowing color palettes, creates a packaging system that absolutely stands apart from the masses. While the system leans into maximalist cues, there’s still plenty of white space […]

Cactus

Can packaging design be both exclusive and warm? Studio Ingrid Picanyol’s work for Dalston Coffee proves that the answer is absolutely. The Barcelona coffee shop required an updated packaging system that aligned with its current branding, and Studio Ingrid Picanyol delivered. The sweet, simple design is straightforward yet implements a playful color palette, quirky illustrations, […]

Widarto Impact worked with Pinklab Co. to simplify the brand’s packaging system. While the pink-based packaging remained intact, the new, simple system leans into a type-driven design, making it easier for the brand to connect with its consumers. In addition, the updated design is much more digestible, legible, and easier for consumers to recognize the […]