Driving through the streets and being impacted by images from a billboard is common. But for drivers who are close to the Rodrigo de Freitas Lagoon, in Rio de Janeiro, Brazil, this experience was quite different in the beginning of this month (Dec. 10th-13th ). That's because the zero-alcohol version of Brazil's best-selling premium beer Heineken 0.0 featured the “Outdoor Bar”: an unprecedented bar-shaped billboard. The activation explored new moments of consumption of Heineken 0.0…
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