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Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement. To know more…

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UTM stands for Urchin Tracking Module and is a piece of code that allows Google Analytics to track activity from links on your ads. I place UTMs on ads to allow me to get a more balanced picture of what is happening once people leave Facebook. This is particularly useful when you are using ads from more than one platform. These can be built within Google Analytics or Facebook Ads Manager. #UTMs #facebookads #tracking

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The advent of social media has revolutionized the way we communicate, connect, and consume information. Beginning as digital platforms for personal interaction, social media networks like Facebook, Twitter, Instagram, and LinkedIn have transcended their original purposes to become multifaceted tools for news dissemination, professional networking, and global marketing. The transformation began in the early 2000s, with Facebook's launch in 2004 marking a pivotal moment in digital…