Inbound marketing funnel

Content creation is the process of creating written, visual, or audio content. Find out how to do it right with a five-step process, tips, and templates.

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Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.

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If you want your content marketing to succeed, you need to strategise rather than produce content on the hoof. One of the easiest ways of doing this is to create a content marketing strategy with funnels. Content marketing funnels, sometimes called sales funnels or purchasing funnels are a key tool in a marketer’s skill set. Here is my infographic guide to building a content marketing strategy using funnels.

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Stage 1: Top of the Funnel (TOFU) At this stage, you need to plan content that builds brand awareness, educate your audience about the problem solution, and answer common questions. Stage 2: Middle of the Funnel (MOFU) If your target audience reaches the middle of the funnel, it means they are considering your product/service. Stage 3: Bottom of the Funnel (BOFU) The content you create for bottom-of-the-funnel marketing should aim to turn your prospects into buying customers.

Are you new to Facebook marketing? Here’s everything you need to know, from how it works to how to create effective Facebook Ads.