Gimmick idea

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a yellow and blue stand with buttons on it in front of a sign that says fabric of the game

A clever experiential moment from the Australian Open, encouraging fan interaction through a simple pull-lever dispenser to receive a branded tennis ball. Great example of low-barrier engagement, brand recall, and physical takeaways. #SportsMarketing #FanEngagement #BrandActivation #AO #TennisMarketing #ExperientialMarketing #EventMarketing #Sponsorship #InteractiveInstallations

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two people sitting on top of a giant coca - cola box

The Backlot Music Experience brought together 150 in-person attendees for a day of experiential brand activations, Coca-Cola and Latin food pairings, live performances and cooking demos—oh, and the filming of an awards show.

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