‘Laminar’ means a ‘parallel flow of a gas or liquid, providing the greatest driving force’. Our brand strategy and design dramatised this by reducing the graphic expression of laminar flow to just two parallel lines, more commonly know as an equals symbol. This way we represent both financial outcomes and laminar flow. #propella #laminar #fintech #financialbrand #investment #logodesign #moneybrand #banking #equality #laminarflow #typedesign #icondesign #shakinghands #branding #investmentlogo
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