Not confused by Blue Peter, which it's own acronym is BP. This updated shield logo was unveiled in late 1988 as part of a new corporate image. It would not be used until the next year. It features a lighter shade of green and the new image had more focus on the colour green than its predecessor. The letters "BP" were also italicized. In response to negative press on British Petroleum's poor safety standards and with the public having deemed the shield “too oily” overall, BP introduced a...
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