This is the mayo my sister prefers which I am currently using. I can't lie: it's a great product even though I have a personal favourite. Just like with the Organic Root Stimulator brand, I just add a dollop to the sections of my hair, do some big twists and put on a shower cap. I always wrap it with a towel and go about other activities for at least an hour to give my hair a nice treatment. It strengthens hair and makes it feel super soft and loved :-).