American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (www.paul-rand.com)

Paul Rand (www.paul-rand.com)

Paul Rand,   The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Paul Rand, The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Westinghouse Ad    Designed by Paul Rand (thanks lukestotler)    Ad agency: Ketchum, MacLeod & Grove, Inc.

Westinghouse Ad Designed by Paul Rand (thanks lukestotler) Ad agency: Ketchum, MacLeod & Grove, Inc.

Paul Rand design IBM

Paul Rand design IBM

Paul Rand: A Designer's Art — danielgray.com

Paul Rand: A Designer's Art

Paul Rand: A Designer's Art — danielgray.com

Confettis

Confettis

Paul Rand, poster against war, 1968

Paul Rand, poster against war, 1968

Rand - abc - 1962

Rand - abc - 1962

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