Shiseido offers immersive experiences during Toronto-wide art fair
Japanese beauty brand Shiseido is displaying its artistic side through its sponsorship of Nuit Blanche Toronto. The all-night art event, being held Oct. 1-2, will see digital installations and pop-ups throughout the city, including two digital displays from Shiseido. Part of Shiseido's efforts to reinvent itself for today's market, this sponsorship is rooted in the brand's history of cultural and artistic endeavors.
Nuit Blanche Toronto 2013 was produced by BizMedia (facebook.com/BizMediaAgency) Shot & edited by cinematographer Jon Simonassi (twitter.com/jonsimo) Timelapse photography by Javin Lau (www.javinlau.com) Track: Forest (Monokle Remix) - Milinal Special thanks to: James Hughes (twitter.com/JHUZE)