A very popular well known logo that has been adapted for different uses. The vibrant effect of the red heart next the the black font makes the logo highly visible and clear.
Before the legendary Push Pin Studios, there was the Push Pin Almanack—a small publication produced by Ed Sorel, Seymour Chwast, Reynold Ruffins & Milton Glaser. Even as sophomore art students at Cooper Union this group of classmates was already thinking about autonomy and had set up a studio called Design Plus in a loft near the school. After graduating in 1951 they moved to a different loft and got day jobs.
"Take a Trip to Lotus Land" Poster by Milton Glaser (1967)