Allstate - Allstate Mayhem Blindspot All State is trying to focus on safety needs. It achieves creating a need by demonstrating a brutal accident that could have to happen to anybody.In order to avoid paying all the damages yourself, Allstate could take care of it. Also, they use Mayhem as a personality causing danger in a couple of other commercial. His humor makes him personable and worth knowing. Consumers might try to know what is his guy about!