Thought the Apple logo was simple? Shows how simplicity is actually a product of many complexities. This cool idea is expressed in "Ode to Common Things" by Pablo Neruda. Apple must have read that piece, because simplicity sells.
In the article "Apple is expected to unveil a new iPhone on Wednesday" by Paul R. La Monica tells that apple stocks are falling. What's more, Apple's stock fell nearly 5% in 2015. So even though shares are slightly higher this year, they are still lower than where they were at the end of 2014. And the stock is about 20% below its all-time high from April 2015. Apple (AAPL, Tech30) stock is up just 2% this year. Meanwhile, the Dow and S&P 500 have both gained more than 6% year-to-date.