Before instituting Agile processes on your marketing team, do your homework. Crack open a book or two. I recommend starting with Scrum by Jeff Sutherland (known to many as one of the fathers of Agile) and Hacking Marketing by Scott Brinker. Also, read some of CMI’s excellent articles on Agile marketing.

Before instituting Agile processes on your marketing team, do your homework. Crack open a book or two. I recommend starting with Scrum by Jeff Sutherland (known to many as one of the fathers of Agile) and Hacking Marketing by Scott Brinker. Also, read some of CMI’s excellent articles on Agile marketing.

Jeff Sutherland: The art of doing twice as much in half the time

Jeff Sutherland: The art of doing twice as much in half the time

Great post on the origins of scrum including references to the Santa Fe Institute and plenty of geeky theory I love.

Great post on the origins of scrum including references to the Santa Fe Institute and plenty of geeky theory I love.

a funny Scrum Master movie with Jeff Sutherland

a funny Scrum Master movie with Jeff Sutherland

a funny Scrum Master movie with Jeff Sutherland - YouTube

a funny Scrum Master movie with Jeff Sutherland - YouTube

MARÇ-2016. Jeff Sutherland. Scrum. 658 TEM

MARÇ-2016. Jeff Sutherland. Scrum. 658 TEM

Scrum : The Art of Doing Twice the Work In Half the Time,  by Jeff Sutherland - HD30.28.S88 2014

Scrum by Jeff Sutherland, JJ Sutherland

Scrum : The Art of Doing Twice the Work In Half the Time, by Jeff Sutherland - HD30.28.S88 2014

Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland

Details about Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland

Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland

Dr. Jeff Sutherland. A remarkable human being living with ALS that I have the privilege of being acquainted with.

Dr. Jeff Sutherland. A remarkable human being living with ALS that I have the privilege of being acquainted with.

#Lean + #Agile slide from @Jeff Sutherland's PPT @SValn on #Scrum: Future of Work

#Lean + #Agile slide from @Jeff Sutherland's PPT @SValn on #Scrum: Future of Work

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