IBM Smarter Planet by Office, via Behance

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IBM - Smarter Planet - The tools of collaboration vs the tools of distraction.

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American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

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Paul Rand (1914-1996), IBM, lithograph in colours,1982.

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Dans cette limage, il y a un rythme selon une certaine structure répétitive, puis, une harmonie.

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IBM smarter planet icons #likeforlike #iconinspiration #marketing #icon #design #jablonskimarketing #creativity

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Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

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Paul Rand design IBM

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