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Cadbury Athletic

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Mark Ronson signe l’hymne Coca Cola pour Londres 2012

Spot Coca pour les JO212

à partir de Twitter

Gemma Spofforth on

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

Swimmer Grainne Murphy at the Cadbury Team Ireland launch (London 2012 Olympics)